In this week's episode, show host Paul Roetzer, sits down with Britney Muller, Founder of Data Science 101 and former senior SEO scientist with Moz. Muller is a prototype of what we call a next-gen marketer—or someone who understands what is possible with smarter technologies. Someone who knows that in order to deliver the personalized experiences modern consumers demand, marketing must become smarter. It must become marketer + machine. Muller started in the PR field, and is fully self taught in machine learning.

In the episode, Muller talks about machine learning from her perspective, and the different tools and resources available to help apply AI in your career.

Note: This video was recorded live during an interview for our Marketing AI Podcast. The audio podcast is available on your favorite podcast app.