Should AI Enable You or Your Buyers?

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Content Marketing

Should AI Enable You or Your Buyers? [Webinar Replay]

Nick Edouard

Duration: 55 minutes

Webinar Released: October 2019

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Learn how to apply B2B marketing AI in this on-demand webinar from Marketing AI Institute and PathFactory.

It's never been more important for B2B marketers to adopt artificial intelligence.

That's because B2B buyers have changed. They look more like consumers and increasingly self-direct their own buying processes.

And the only way to keep up—despite the proliferation of new technologies and tactics—is to hyper-personalize the buyer journey using AI.

Easier said than done.

This on-demand webinar from PathFactory and Marketing AI Institute is here to help. It shows you how to use AI to hyper-personalize your B2B marketing at scale.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.

In this webinar, you will learn to:

Understand the fundamental shift B2B buyers have undergone in the past few years.

Leverage buyer enablement to make the most of self-directed consumer buying journeys.

Use AI to achieve hyper-personalized, one-to-one marketing at scale.

Meet Your Instructor

Nick Edouard

Nick Edouard is Co-founder, President and Chief Product Officer of PathFactory (formerly LookBookHQ). Edouard has previously founded or led several high-growth technology companies in Canada, the U.S. and the U.K., including Broadreach Networks (acquired by QinetiQ) and Macropolitan (acquired by Arqiva). He was most recently President, North America of Nomad Digital, the leading global provider of connectivity solutions to the transportation sector. A frequent speaker at conferences and events, Edouard holds a Master of Arts (Hons) degree in Classics & Philosophy from Trinity College, University of Oxford. He’s still figuring out what to do with it.

Co-Founder & Chief Product Officer, PathFactory