The written word transcends business function and industry. Whether you’re in marketing, sales, customer service, HR or operations, you rely on copywriting to inform and influence your audiences.

ChatGPT and other generative AI tools have ushered in a new age of “more intelligent” writing. AI is democratizing access to the power of words, while, at the same time, creating massive uncertainties for brands, agencies, publishers and media companies that have been caught unprepared.

There are many unknowns ahead for writers, editors and content team leaders. During this opening keynote, Paul Roetzer, founder and CEO of Marketing AI Institute, explores the state of large language models (LLMs) and AI writing tools, and offers insights and guidance to help you augment your capabilities and career with AI technologies.

Note: This session was recorded during our AI for Writers Summit, a virtual event held in March 2023.