We are at the dawn of the most profound technological shift in human history.

AI is changing everything about how we communicate, sell, learn, teach, design products, start and grow businesses, hire and develop talent, manage tech stacks, build strategies, allocate resources, and drive performance.

Major technology companies are battling for AI supremacy, while pouring billions into AI infrastructure, models, and applications.

Thousands of AI tools are emerging that can generate text, images, videos, audio, and code.

Governments are racing to understand and regulate AI. Businesses are scrambling to adapt and devise AI roadmaps.

Professionals are balancing fear of the unknown, with excitement for the previously unimaginable.

AI is creating boundless opportunities, while sowing chaos and uncertainty in business and society.

Come explore the state of AI in this opening keynote from Paul Roetzer, founder and CEO of Marketing AI Institute, and creator of MAICON. You’ll learn what matters now to your company and career, and consider what may come next.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in July 2023.