Taking the Machine Out of the Human
Business Strategy

Taking the Machine Out of the Human [MAICON 21 Keynote]

Leo Tenenblat
Course Duration: 42 minutes
Released: September 2021
Level: Beginner
Lifetime access with membership
Whether it’s an anonymous website visitor or a buyer from your dream account – today’s digitally-savvy customers crave real connections. They want to be understood and have solutions delivered quickly.

To adapt, B2B businesses need to embrace new technologies and tactics that will scale their go-to-market strategy – and enable marketing and sales to deliver highly personalized customer experiences 24/7.

Learn how AI is helping do just that and making B2B buying more human than ever before.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held virtually in 2021.
During this session you’ll learn:
About the rise of always-on businesses
What defines great marketing and sales today
How to make B2B experiences more authentic, personalized, and scalable with AI
Meet Your Instructor

Leo Tenenblat

Leo Tenenblat is the chief product officer at Drift, leading the engineering, product, and design organizations. He has over 15 years of experience as a product leader and entrepreneur in enterprise software. Prior to Drift, he led Product Management for the Einstein Platform at Salesforce where he helped shape AI for the enterprise across Platform, Service, Marketing and Sales use cases. Prior to Salesforce, he was the co-founder and CEO of mobile CRM startup AppMesh, and before that also spent over six years at Salesforce where he served in roles across sales, operations and R&D. Tenenblat has also ridden a bicycle halfway across the world, and has his PhD in Operations Research.

Chief Product Officer, Drift