Business Strategy

The AI-Emergent Agency [AI for Agencies Summit 23]

Paul Roetzer
Course Duration: 33 minutes
Released: November 2023
Level: Beginner
With each day that passes, and each advancement in artificial intelligence technology, it is becoming more apparent that there will be three types of businesses in every industry: AI Native, AI Emergent and Obsolete.

Take any business and simply look for inefficiencies in repetitive processes; opportunities to drive revenue through greater predictive models (e.g. for customer acquisition, retention, or growth); and ways to unlock ideation and innovation through previously unattainable creative possibilities.

AI makes all this possible. It is smarter technology that builds smarter businesses.

Explore the steps you can take now to build an AI Emergent agency that is more efficient, productive, creative, and profitable.

This is a recording of one of the sessions at the AI for Agencies Summit, which was held Nov. 2023.
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute