Business Strategy

The (Artificially) Intelligent Enterprise: How to Grow Smarter with AI [MAICON 21 Keynote]

Paul Roetzer
Course Duration: 41 minutes
Released: September 2021
Level: Beginner
Lifetime access with membership
We are experiencing one of the most profound technological shifts in human history. And we need pioneers; those who are ready and willing to create change and reinvent what it means to be a marketer today. Smart marketers are learning what is possible with AI and applying it to their businesses and careers.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held virtually in 2021.
In this opening keynote, Paul Roetzer will help our audience of next-gen marketers:
Look at problems and your ability to solve them differently.
Drive the next frontier of digital marketing transformation within your organization.
Differentiate yourself from your peers.
Achieve greater efficiencies at work.
Build more intelligent campaigns and solutions.
Stay grounded by focusing on uniquely human traits—empathy, creativity and strategy.
Give modern consumers epic experiences.
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he's focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute