Content Marketing

The Future of Writing: Exploring the Impact of AI Innovation on Companies and Careers [AI for Writers Summit 23]

Mike Kaput
Course Duration: 44 minutes
Released: March 2023
Level: Beginner
What comes next? How will continued advancements in large language models (LLMs) and AI writing technologies affect writing careers, content teams, media companies and brand publishers?

It’s hard to imagine a near future in which AI writing tools will be even more powerful, but all indications are that we are just scratching the surface of what’s possible.

This panel of AI experts will offer unique perspectives on what advancements we can expect, and how we can prepare to adapt and evolve.

Note: This session was recorded during our AI for Writers Summit, a virtual event held in March 2023.
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute
Meet Your Instructor

Elaine Gao

Elaine Gao is a product manager at Cohere. Working on the generative model's team, she trains the models to write copy to help users write essays, emails, and product descriptions in their tone of voice, driving productivity. Previously, Gao worked on data integrations and mortgage origination software at Blend and banking customer service chatbots at Finn AI. Gao holds a Bachelor’s degree in Commerce and Computer Science from Queen's University. It was here where she co-chaired the Queen's women in computing club and became interested in making technology education and usage more accessible. Based in Vancouver, Canada, Gao enjoys boxing, sewing, and writing.

Product Manager, Cohere
Meet Your Instructor

Robert Rose

Robert Rose has more than 30 years of experience in digital marketing, and the strategic use of content to drive better customer experiences. He’s advised more than 200 companies, including McDonald’s, Facebook, Microsoft, Adidas, Whirlpool, and The Bill & Melinda Gates Foundation. Rose’s firm The Content Advisory, is the leading content strategy consulting, research, and education company.

Founder & Chief Troublemaker, The Content Advisory
Meet Your Instructor

Matt Shumer

Matt Shumer is the co-founder and CEO of HyperWrite (formerly OthersideAI), the leading AI writing assistant for business communications. He is best known for his work with GPT-3, having created many of the early demos that showcased the power of large language models.

Co-Founder & CEO, Hyperwrite (OthersideAI)