The Intelligently Automated Agency

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Business Strategy

The Intelligently Automated Agency [Certification Course]

Paul Roetzer

Course Duration: 3.1 hours

Course Released: July 2020

Level: Beginner

Lifetime access with membership

Certification Upon Completion

Artificial intelligence presents ways for agencies to create more value faster, as well as automate, augment and accelerate their operations—improving results for clients and the bottom line. This workshop shows agency owners how to make their companies more profitable, competitive, and attractive to clients.

In this course you will learn:

Discover how AI can automate repetitive, manual tasks, freeing up talent to pursue higher value and higher profit activities, as well as increase margins.

Enhance the value of the work you already do for clients by augmenting human creatives with machine systems to personalize, produce, and perform at scale.

Uncover strategies to turn AI from buzzword into a business development tool that drives performance and opens up new profitable pathways.

Course Curriculum

1

Welcome to the Course!
- A Message From Your Instructors
2

Chapter 1: The AI Agency Opportunity
- Lesson 1: What's AI?
- Lesson 2: Why Does AI Matter to Marketers?
- Lesson 3: Level Set and Future Vision
- Test Your Learning
3

Chapter 2: Position Your Agency Business for Success
- Lesson 1: Is Your Agency Ready for AI?
- Lesson 2: Evolve Business Strategy
- Lesson 3: Culture and Change
- Lesson 4: Organizational Systems and Processes
- Lesson 5: Expand Agency Capabilities
- Test Your Learning
4

Chapter 3: AI-Powered Services for the Next-Gen Agency
- Lesson 1: Which Services Should We Offer?
- Lesson 2: Strategy
- Lesson 3: Consulting
- Lesson 4: Marketing Applications
- Lesson 5: Marketing Categories
- Lesson 6: Marketing Use Cases
- Lesson 7: How Do We Sell New Services?
- Lesson 8: How Do We Ensure Quality Delivery?
- Lesson 9: How Do We Continually Evolve?
- Lesson 10: What's Next For Agencies?
- Test Your Learning
5

Next Steps...
- More Resources For You
- Certification Exam
- Before You Go...

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute

Meet Your Instructor

Jessica Miller

Jessica J. Miller (@jessica_joellen) is VP and managing director of PR 20/20, a Cleveland-based marketing consulting and services firm, and HubSpot’s first agency partner. With more than a decade of experience, she has partnered with hundreds of organizations—from startups to Fortune 500s—with the goal of connecting marketing programs to bottom-line business outcomes. Miller is also a curriculum designer and instructor for the Marketing Agency Academy, powered by Marketing Agency Insider. She sits as co-chair of Cleveland's Shoes and Clothes for Kids associate board, and she is an active member of the Cleveland Leadership Center. Miller is a proud alumna of Ohio University’s E.W. Scripps School of Journalism.

Managing Director, PR2020

AI Academy is an online education platform that helps you understand, pilot and scale artificial intelligence.