The singularity, a term coined by mathematician John von Neumann and popularized by Ray Kurzweil, is when AI growth becomes uncontrollable and irreversible, resulting in dramatic changes to human civilization. For marketers, with the advent of large language models and generative AI, the singularity is here. Models like GPT-4, LLaMa and StableLM have trivialized some tasks, allowed others to scale rapidly, and are changing the very foundations of digital marketing, particularly around SEO. Marketers are profoundly unprepared for what's happening right now and what's just around the corner, a marketing singularity. In this talk from TrustInsights.ai Chief Data Scientist Christopher Penn, you'll learn:

- What large language models can and cannot do
- How large language models are built.
- How your organization should be thinking about their usage 12 marketing use cases in six different areas of focus.
- How to approach AI with privacy and data security in mind.
- What other applications of the underlying technologies apply to marketing.
- How various marketing jobs will be impacted.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in July 2023.