Business Strategy

What Are the Top Marketing AI Use Cases? [Quick Take Video]

Paul Roetzer
Course Duration: 7 minutes
Course Released: April 2021
Level: Beginner
Lifetime access with membership
In a new video series created in collaboration with HubSpot, Paul Roetzer answers the question: What are the top marketing AI use cases?

Below is a preview of the video topics.
In this course you will learn:
How do you identify use cases for AI in marketing?
How do you prioritize the right ones?
What can you do to get started with AI once you identify and prioritize those use cases?
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he's focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute