"> Transforming Marketing Using AI and Data
Data and Analytics

Transforming Marketing Using AI and Data [Webinar Replay]

Laurie Hood
Duration: 59 minutes
Webinar Released: November 2020
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The world has forever changed, and marketers need to innovate to both adapt and gain a competitive advantage during these challenging times. Many are looking to data and artificial intelligence to help them improve marketing performance and drive revenue.

Presented by Mobilewalla SVP, Marketing Laurie Hood and hosted by Marketing AI Institute CEO Paul Roetzer, this on-demand webinar is a must-attend for business leaders who want to build a competitive advantage with AI and data.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.
In this webinar, you will learn:
Why marketing is becoming more analytical and data science driven—and what to do about it.
Why enriching your data will improve your predictive models and deliver superior results.
How to use data and machine learning to increase the impact of your marketing programs.
Meet Your Instructor

Laurie Hood

As Senior Vice President, Marketing, Laurie Hood is responsible for all aspects of Mobilewalla’s marketing strategy including messaging and positioning, brand awareness, demand generation and sales enablement. She brings extensive experience in technology marketing and product management to Mobilewalla, most recently holding leadership roles at Equifax and IBM, through their acquisition of Silverpop, a marketing automation company. Earlier in her career, Hood worked with several marquee companies, including KnowledgeStorm, S1 Corporation and Accenture, gaining marketing, product management and business partner management experience. She graduated from Clemson University and currently serves as a board member of the Technology Association of Georgia Marketing Society.

Senior Vice President, Marketing, Mobilewalla