"> How to Use AI-Powered Chat to Accelerate Revenue
Conversational

How to Use AI Chat to Accelerate Revenue [Short Course]

Kyle Bastien
Course Duration: 37 minutes
Course Released: July 2020
Level: Beginner
Lifetime access with membership
McKinsey found businesses who provide outstanding digital experiences to their buyers are more than twice as likely to be chosen. But the reality is that B2B websites aren’t built for the customer-led, always-on digital experience buyers have come to expect.

This Course will teach you how to leverage artificial intelligence to build a messaging strategy and action plan for your B2B website that delivers on these expectations. You’ll learn how to transform your website using conversational marketing and AI-powered chat technologies to book more meetings, accelerate your pipeline, and close more revenue.

Course curriculum

  • 1

    Welcome to the Course!

    • A Message From your Instructor

  • 2

    The Course

    • Lesson 1: The Case for Chat

    • Lesson 2: Challenges with Live Chat

    • Lesson 3: Are Chatbots Enough?

    • Lesson 4: Designing the Conversation

    • Lesson 5: Classifying Intent

    • Lesson 6: Response Mapping

    • Lesson 7: Understanding Motivations

    • Lesson 8: Training the Model

    • Lesson 9: Measuring Results

    • Lesson 10: Examples of AI Chat

  • 3

    Next Steps...

    • Closing Notes From Your Instructor

    • Test Your Learning

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Kyle Bastien

Kyle Bastien is the AI Solutions Consultant at Drift, where he helps businesses evaluate and implement AI-driven chat experiences in their sales and marketing teams. In this capacity, Bastien has developed first-hand experience in using AI-driven chat to deliver results. Before joining Drift, Bastien spent the prior 15 years in sales and marketing roles at companies such as Intuit, BMW and Siemens.

Director of Business Value, Drift