The emergence of AI increases the importance of telling one's authentic story. As AI becomes more prevalent, it's important to ensure the technology is designed and used in a way that is ethical, inclusive, and benefits all members of society. In this context, being vulnerable and sharing personal stories creates a more human-centered approach to AI. This ensures that the technology is developed with empathy, and with the understanding of its impact on individuals and society.

Consumers overwhelmingly report that authenticity is important when deciding which brands they support. Research shows us that personal branding increases consumer engagement, trust and connection. Data highlights the importance of storytelling in the age of AI, not only for creating connections, building trust, and fostering a human-centered approach to AI but also for branding and marketing. Telling one's story can help individuals and businesses showcase and build a brand that resonates with a target audience.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in July 2023.