Voice 101 for Business: Understand the Who, What and Why

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Voice 101 for Business: Understand the Who, What and Why [Short Course]

Scot Westwater

Course Duration: 31 minutes

Course Released: July 2020

Level: Beginner

Lifetime access with membership

In this Course, get everything you need to know to feel confident talking about voice. Learn what voice is, why it's a big deal, and the ways it can help brands meet audience needs and satisfy business objectives.

"Voice 101 for Business is a solid, informational overview. I'd recommend it without reservations." — Marketing AI Insitute Member

Leave this Course with an understanding of:

What voice is, and the difference between smart speakers and virtual assistants.

Types of voice experiences by device, location and purpose.

How voice is changing consumer behavior.

How to make a business case for voice development.

How your brand can get started.

Course Curriculum

1

Welcome to the Course!
- A Message From Your Instructors
2

The Course
- Lesson 1: What Is Voice?
- Lesson 2: The Voice-First Ecosystem
- Lesson 3: Voice Search
- Lesson 4: Consumer and Business Adoption
- Lesson 5: How Voice Can Help Brands
- Lesson 6: How You Can Get Started Now
- Test Your Learning
3

Next Steps...
- More Resources For You
- Before You Go...

Meet Your Instructor

Scot Westwater

Scot Westwater empowers marketing leaders to integrate AI into their strategies for greater efficiency, personalization, and impact. As Chief Innovation Officer at Pragmatic Digital, he bridges the gap between cutting-edge AI capabilities and real-world marketing challenges. An industry-recognized author and expert in AI-driven marketing strategies, Westwater has co-authored two books, including Voice Marketing, a finalist for the prestigious Leonard L. Berry Marketing Book Award from the American Marketing Association.

Chief Innovation Officer, Pragmatic Digital

Meet Your Instructor

Susan Westwater

With over 20 years of experience at top agencies like Leo Burnett, Frankel, and Ogilvy Impact, Susan Westwater helps marketing leaders turn AI from a buzzword into a business advantage. As co-founder of Pragmatic Digital, she specializes in making AI practical for enhancing customer engagement and driving growth. A recognized thought leader, Westwater is also the co-author of two books, including Voice Marketing, which was named a finalist for the prestigious Leonard L. Berry Marketing Book Award from the American Marketing Association.

CEO & Co-Founder | Author, Pragmatic Digital

AI Academy is an online education platform that helps you understand, pilot and scale artificial intelligence.