Voice 101 for Business: Understand the Who, What and Why [Short Course]

Scot Westwater
Course Duration: 31 minutes
Course Released: July 2020
Level: Beginner
Lifetime access with membership
In this Course, get everything you need to know to feel confident talking about voice. Learn what voice is, why it's a big deal, and the ways it can help brands meet audience needs and satisfy business objectives.

"Voice 101 for Business is a solid, informational overview. I'd recommend it without reservations." — Marketing AI Insitute Member
Leave this Course with an understanding of:
What voice is, and the difference between smart speakers and virtual assistants.
Types of voice experiences by device, location and purpose.
How voice is changing consumer behavior.
How to make a business case for voice development.
How your brand can get started.

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructors

  • 2

    The Course

    • Lesson 1: What Is Voice?

    • Lesson 2: The Voice-First Ecosystem

    • Lesson 3: Voice Search

    • Lesson 4: Consumer and Business Adoption

    • Lesson 5: How Voice Can Help Brands

    • Lesson 6: How You Can Get Started Now

    • Test Your Learning

  • 3

    Next Steps...

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Scot Westwater

Scot Westwater focuses on developing useful and usable voice experiences to help businesses provide value to their audiences. He has created numerous videos, and has written articles and ebooks focused on the intersection of business strategy and voice technology. Late last year, he and his wife Susan released Voice Strategy: Creating Useful and Usable Voice Experiences. Westwater has presented talks and workshops at a number of events, including VOICE Summit 2019 and Project Voice 2020. He also is a co-founder of Voice Masters and an ambassador for the Open Voice Network.

CCO and Co-Founder | Author, Pragmatic Digital
Meet Your Instructor

Susan Westwater

Susan Westwater helps clients solve marketing and customer-experience problems via customer-centric approaches to plan and create useful and usable voice experiences for their audiences. Westwater has presented and authored a number of talks, workshops, articles and ebooks focused on the role voice technology plays in marketing and business strategy. She co-authored Voice Strategy: Creating Useful and Usable Voice Experiences with her husband Scot. Westwater is a co-founder of Voice Masters, an online education program designed to teach innovative business teams about voice and voice strategy. She also is an ambassador for the Open Voice Network and an advocate for Women in Voice.

CEO & Co-Founder | Author, Pragmatic Digital