Business Strategy

What 2024 Has in Store for Agencies [AI for Agencies Summit 23]

Drew McLellan
Course Duration: 26 minutes
Released: November 2023
Level: Beginner
2023 was a bumpy year for agencies. Will 2024 be more of the same?

Hear from agency expert Drew McLellan on the trends that will impact your team, your sales efforts, and where you’re most likely to make money in this coming year.

This is a recording of one of the sessions at the AI for Agencies Summit, which was held Nov. 2023.
Meet Your Instructor

Drew McLellan

Drew McLellan has worked in advertising for 30+ years. He started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R and still actively runs the agency. He spends the lion’s share of his time running Agency Management Institute (AMI), which he also owns. AMI serves thousands of small to mid-sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self-employed in a such volatile business, and best of all — let the agency owner actually enjoy the perks of agency ownership.

Agency Owner & CEO, Agency Management Institute