Business Strategy

What Are the Goals for Adopting AI? [Quick Take Videos]

Paul Roetzer
1 minutes
Released July 2020
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Our Answering AI series features quick-take videos that answer common AI questions and challenges. In this episode, we answer: What are the goals for adopting AI?
Something awesome
Something else incredible
And one last bit of awesomeness
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he's focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute