AI is only a tool. A power tool, sure. But a tool just the same.

The challenge is: How do we use this new tool, exactly? How do we wield it to craft better copy? How might it help us create better content?

And (importantly): How do we use it to shape our future selves… and not diminish us?

In this fireside chat, Paul Roetzer (CEO, Marketing AI Institute) and Ann Handley (Wall Street Journal bestselling author of Everybody Writes) explore what AI really means for work of content creators… but also its implications for the hearts and souls of writers.

Paul and Ann will look at where AI really helps us shine. They’ll shout out what it’s not suited to. And they’ll show how we might maximize it to our best advantage… because there are unique opportunities ahead for writers who know how use AI. (Spoiler: It’s not for everything.)

They might even tackle some philosophical questions (Is writing supposed to be hard? Does AI make us feel less connected to the work?)… because that’s what happens when these two start talking.

Join Ann and Paul to discover the Future of Writing in an AI world. You’ll walk away from this fireside chat warmed with the knowledge and power you need to thrive.

Don’t miss this rare opportunity to eavesdrop on a conversation between two industry leaders!

Note: This session was recorded during our AI for Writers Summit, a virtual event held in March 2023.