Business Strategy

When the Cookie Crumbles: How to Navigate Data Privacy in 2021 and Beyond [MAICON 21 Keynote]

Tim Hayden
Course Duration: 43 minutes
Released: September 2021
Level: Beginner
Lifetime access with membership
AI and machine learning are here to help marketers continuously improve the performance of marketing operations and media investments.

However, today, there are tightening controls on the data required to give you more intelligence and enable the machines to learn. You'll not only need consent from every customer to process and analyze the data that is shared with you, you'll also need to navigate through a sea of change in how big tech companies such as Apple, Mozilla, Google and Amazon permit you to collect data in the first place.

Join this session to learn how you can continue to grow revenue and profits, despite changing data privacy laws and controls.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held virtually in 2021.
Meet Your Instructor

Tim Hayden

Tim Hayden is the CEO of Brain+Trust, a strategic consultancy that empowers brands to compete and grow revenue by leveraging their primary data. Before Brain+Trust, he headed marketing at Zignal Labs, a real-time media intelligence platform used by Uber, Citrix, IBM and others to identify influencers and for reputation management. Hayden is also former head of the Mobile program at Edelman Digital in North America. He has served as a catalyst for transformational change in some of the world’s leading brands, including Dell Technologies, Bacardi USA, McDonald's, Shell, Hilton Worldwide, Kraft Foods, and Walmart. He is co-author of The Mobile Commerce Revolution (Pearson, October 2014), lives with his wife and son in Austin, and hasn't owned a car since 2003.

CEO, Brain+Trust