Business Strategy

Wonder Why Your AI Investments Fail? Here’s Why [MAICON 21 Keynote]

Anna Metsäranta
Course Duration: 40 minutes
Released: September 2021
Level: Beginner
Lifetime access with membership
The vast majority of AI projects are doomed to fail. According to market estimates, even up to 85% of AI initiatives don’t deliver the intended results. While the public domain is obsessed with massive investments into AI, the return on those investments remains elusive. Are we just throwing money into the AI pit? Why do so many AI initiatives fail to deliver results?

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held virtually in 2021.
Meet Your Instructor

Anna Metsäranta

Anna Metsäranta is the Business AI Lead at Solita, a technology, design and strategy consultancy that helps customers utilize data and technology for impact that lasts. With her academic background in operations research (M.Sc. Econ) and 15+ years of experience in systems development, Metsäranta helps customers shape strategic initiatives and solve complex problems with multidisciplinary teams. Metsäranta is passionate about the possibilities of artificial intelligence and machine learning, while keeping the focus on real solutions for real people. She is on a mission to reduce the hype around AI and help business executives see the possibilities and limitations of AI in their own contexts.

Business AI Lead, Solita Oy